As netizens from around the world increasingly turn to digital media to stay apprised of hallyu news, numerous western-affiliated k-pop news websites issued press announcements claiming their spot as the No. 1 source for K-pop news. “Today marks an important milestone for us in hallyu journalism and entertainment news,” explained one k-pop news network that was founded 2 days ago. “From our very founding, we described ourselves as the #1 site for k-pop news, and we’re proud to stand by our arbitrary metric which allows us to maintain this statement.”